Virgin Mobile
Virgin Mobile Australia is a known provider of prepaid and postpaid plans for mobile phones with a key office located in Sydney, Australia. As a mobile phone company, its products and services are sold in more than 3,500 outlets nationwide. It also operates its own chain of retail stores found in Melbourne, Brisbane, and Sydney. The company specializes on telemarketing and develops web-based stores as part of its dynamic sales operation.
History
Virgin Mobile Australia, also known as VMA, was established in October of 2002 as a mobile phone company. Based in Sydney, it first started as a joint venture between Optus and Virgin Mobile UK. Virgin Mobile UK used to handle customer services, brand development, and billing operations, while Optus was in-charge of the network infrastructure.
Virgin Mobile UK increased its shares in 2002, as VMA later enjoyed the patronage of up to 300,000 customers in 2005. However, Optus decided to buy out all the shares in 2006, making VMA a fully-operated mobile phone company by Optus. Despite the new business ownership, VMA still operates under the Virgin brand as part of the licensing agreement. As a subsidiary, Virgin Mobile Australia also tied up with SIMplus. Today, Virgin Mobile Australia continues to provide service to more than 800,000 customers.
New Developments
With the help of intensive marketing strategies and advertising campaigns, VMA continues to set a solid standing in the local market. As an international brand, it has a strong back-up for product and service development. Aside from its award-winning campaigns, Virgin Mobile Australia also holds corporate sponsorships. The company is a festival sponsor and supporter of various community organizations.
Products and Services
VMA offers various monthly plans known for its innovative features and service excellence. These include CAP and Phone On Us plans. As a matter of fact, Bean Counter, a prepaid product by VMA, was cited by Australian Money Magazine as Best of the Best Low-User plans. With a 2007 gold medal recognition, the company was able to launch innovative features for SMS, MMS, voicemail options, mobile phone calls, global roaming for international calls, as well as ringtone and Java game downloads. The 3G service is also now available for web browsing, email access, and other types of data services. Through the Optus 3G network, Virgin Broadband was introduced in August of 2007 as another reliable service.
